Audience Insights

Convenience Advertising can help you reach your target audience though our selective market segmentation to provide you with solutions that will help to maximise the appeal and response to your messages, products, services or call to action.

Being selective about groups whom you aim to target will increase your chances of reaching your specific target audience.

We can help you better define your target groups by:

  • Socialgraphic – NFC enabled, online content and interactive advertising
  • Demographic – Gender, age, income, location
  • Geographical – National, state, Local Government Areas (LGAs)
  • Socioeconomic – Income bracket, occupation
  • Psychographics – Interests, values, attitudes, hangouts

Discovering the appropriate target market(s) and determining the target audience is paramount to having an effective advertising strategy.